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Thursday, July 14, 2011

How to be a stud at Social Media and keep a low profile?

These days, employers are more interested in what you've done than what you know. So, as a 'career Marketer', it's fairly critical that I keep up an active Social Media presence. Which means, like them or not, I need to be on just about every new social media site that pops up. I'm sure you're aware of our accompanying Twitter feed (@TNOReality), and possibly a fun little PHP site that can warn those with certain vices about certain tests for employment. (http://www.DoTheyDrugTest.net) I'm also on digg, delicio.us, myspace, quora, linkedin, and facebook. And gotta say, I only really use the last two. (Quora is pretty cool tho). Now with Google Plus coming to life, I gotta wonder how far its gonna go.

The main advantage I've found with Google+ is going to be privacy control. A bit too early to test, since I really only have friends in 2 circles, So not much to block off yet. And I don't see Mom and Dad joining any time soon, especially that they only just discovered Facebook are barely use that. But this makes me wonder if this is finally a network in which I can keep an uncensored profile, yet keep potential employers and easily offended family members from seeing the fun stuff.

Yes, these days you gotta censor yourself lest you get denied employment, or even fired. Don't want to lose a job just because I have a differing opinion from the boss on a political issue, or because I might drop an f-bomb to accent my writing, or even because I'm seen holding a beer at a friend's bbq. Just keeping a casual or comedic tone on your site can incendentally imply to an employer you won't take your job seriously.

So in response, I have measures on each of my accounts to make sure things are only seen by those who need to see them. I keep LinkedIn 100% professional. All serious business on there, since anyone, preferably employers, can see my profile. Facebook is the exact opposite. I am very selective of who gets on there. Friends and family only, and some of the things I post I just hope my parents don't read. I don't allow even work friends on there, since who knows what can be revealed of me through them. (this is something I hope changes) But it's complete, unfiltered me. Of course I do the typical "update" posts like "At the Rush concert with Geddy Lee and it is AWESOME!!!"... I'm not on my soapbox all the time... but the rest is political, contraversial, funny... or as I prefer to think of it.. Interesting.

Take out the interesting stuff, and you'll see a lackluster, or at least poorly maintained, site. How effective can I look with scattered chatty blurbs every few days? Case in point, I do actually keep an open, moderated version of @TNOReality on Twitter that I can show employers. But since most of my schtick (and the account my phone is tied in to) is based around my social activities or political humor, the private account goes ignored for days some times. Sometimes intentionally, sometimes accidentaly.

So this leaves me with a site that doesn't exactly scream "social media expert". What they say expert, they want someone who eats, drinks, and lives social media. So no job for me. If I show them the full version, well I risk turning off a potential paycheck. I doubt any corporate employer would hire me if I showed off "DoTheyDrugTest.net" to them, despite showing flawless coding (and shameless plugging!).

Real life example: Anything and everything about Bonnaroo was declined from my "PG" account. A few because it wasn't worth changing accounts for one scattered tweet, but mostly because I don't need some employer to make some assumption about me given the festival's obvious correlation with drug use...

So what to do... Dull & Unimpressive or Active & Agitating? I've tried a middle ground and toned down things, sometimes it worked, and sometimes it made my writing reek of Bipolar disorder. I like being vocal about my opinions, and don't feel the need to change that just because its on a website instead of phone or in person. My quest is to uncover the uncensored truth, and if some people aren't offended I'm not doing my job. But as we reveal ourselves in a virtually "all or nothing" manner, the pressure is increased, and pushed into our private lives, to write bland, socially conforming and comforting material, just in case the wrong people see it.

Hopefully with Google+ they'll get permissions down to the individual posts over who sees what, and won't let anyone not in a circle see your profile. And maybe throw in a way to make your full "useage stats" known, just to show lurking employers how influential you really are... And hopefully get enough users where it will be a viable social media platform!

Friday, June 3, 2011

Bonnaroo Blog-a-roo: Index

You're busy. Here's the quick guide to the Blog-a-roo.

Enjoy!

Thursday, June 2, 2011

Bonnaroo Blog-a-roo: Welcome to the Show!

Most of what we’ve covered so far had to do with the action outside the Centeroo stage area. See, there’s more to Bonnaroo than you think! This part will give you some pointers on how to thrive on the inside.

There are two main gates to get in, one by the main “WHAT” stage and another by the “Other Tent” stage. It’s just an additional security gate to make sure you’re not bringing in a carload of crap. Typically they check your bracelet, look in your bags, and maybe pat your pockets. Most guards don’t really care if you sneak in a beer or glow stick, but some will take it away immediately. As stated, volunteers get to keep what they confiscate, and I know guards who greatly increased their ‘glassware’ collection if you know what I mean… At times, these gates can get backed up, especially in the morning and before the headlining acts, so give yourself a few extra minutes if you’re in a hurry. Not sure how things are going to work out with the new RFID bracelets, but from Coachella videos, it does look like a faster process.

So you’re in. Awesome. The first thing you want to do is find out where the five stages are. They are aptly named the WHAT Stage and WHICH Stage, and the “THIS”, “THAT”, and “THE OTHER” tend, as if to send thousands of concertgoers into an Abbott-and-Costello-enraged fit. But you’ll get the hang of it soon enough, even if you end up calling them “the big one” or “that one by the beer tent”. For the most part, the big name acts will be on the stages, and the up-and-comers in the tents.

Tip: it takes about 15-20 minutes to walk from “The Other Tent” to the “WHAT Stage”, depending on how distracted you get with everything on the way there.

But it’s not just about the music. There’s also a Comedy Tent, a few smaller stages for acoustic sets and local bands, an all-day Silent Disco, cabaret shows, a huge neon ferris wheel, the Adult Swim games tent, giant waterslide, and much much more! And tons of artsy-and-crafty things to check out. There is something for everyone and then some!

That said, what you have to realize is, you’re not going to be able to do it all. There’s just no way. There will be bands that you will want to see that will have conflicting times. It’ll be hot out, so you might just not feel like moving, let alone walking for 20 minutes. Or the Comedy Tent may be filled to capacity when you get there. It sucks, but it’s the way it goes. Don’t worry about it so much, you’re gonna have an amazing time anyway. In fact, it’s a good excuse to stop in on, or wait around for, smaller name acts. Last year I missed headliners because there were bands I saw en route to the main stages that kicked enough ass for me to stay around for. Thievery Corporation over Jay-Z any day!

Tip: the shade from the tent stages is enough to get you to park it for a few hours no matter who else is playing.

While talking about the Comedy Tent, it works on a ticket system. You line up about an hour (check this, it changes) before the set and get a ticket, and then you can come back right before the show begins. The morning shows (which includes Cheech Marin this year) tend to have ticket lines starting 2-3 hours in advance, so you may want to get to Centeroo a bit early. If they are out of tickets, don’t worry, they typically have room for a bunch of extra people. And if that doesn’t work, come back 10-15 minutes after the show, people will have left and chances are they will not even ask for a ticket. Lots of people show up there just for 10 minutes in the air conditioning. Which is amazing by the way…

You’re also going to have times where there aren’t bands you want to see. These are times when you can ask your camping neighbors if they have anyone to recommend. Or, check out the artsy stuff going on. It’s not Bonnaroo until you take a photo with each of the Bobbleheads. And it’s definitely Bonnaroo when you see people having “conversations” with them -this will happen... You’ll also find some cool things in the Sponsors’ tents. Honest. Not being a corporate shill here. Most have air conditioning and give out some form of food or beverage, along with some music or art. Some will even wash your hair, charge your cell phone, or let you check your e-mail, all for free! It’s a great way to spend your time between shows.

Tip: Some sponsors have clean water hookups in their tents. Get in good with them, and they’ll let you fill up your water bottle without the long wait of the water stations.

And make SURE you keep hydrated. 100 degree Tennessee days are grueling without the stage-to-stage trekking. Heat exhaustion sucks, and heat stroke is even worse. Take advantage that this is one of the few festivals where water is cheap and plentiful, so long as you don’t mind standing in a potentially long line.

After the headlining acts end, the raves begin. The tent area is lit up from laser light shows, strobes and the party goes until the sun comes up. The tent stages are fairly close together so you can easily check out what’s going on at all three. Each DJ has his own unique charm, and a crowd to boot. Whether it’s the neon costumes and dance-offs during Deadmau5 or blacklight beach balling during Girl Talk, there’s plenty to watch and plenty to groove to. Wait, can you groove to a rave? Who knows. What I do know is that it’s gonna be hard to stay at Shpongle while Ratatat is playing….

Tip: Don’t trip on acid before going to see GWAR. Just… believe me on this one.

You’re allowed to stay in Centeroo 24 hours from the time it opens to the time it closes. But there’s kind of a lull in the action from 5 to 9am. You can hang out for a bit in the air-conditioned Cinema Tent which is a nice way to cool off after some late night dancing. But watch out, inside or outside they’re wholly uncool about people sleeping there. I guess if they didn’t give you a hard time, everyone would try to crash out in the ice cold tent…

So that should be all you need to know. If you haven’t made up your schedule yet, check it out on Bonnaroo.com; they even have a way to personalize your planned lineup. I’ll follow up with some more pointers if need be... Please leave a comment if you crave more info!

Wednesday, June 1, 2011

Bonnaroo Blog-a-roo:
We were halfway to Manchester when...

Now for the part of the weekend that gathers the most questions: what about the drugs. Now the official stance by the promoters of the festival is “drug use is not part of the festival and will not be tolerated”. And that shall be the tone of this blog. But we all know the realities of music festivals. Four days of nearly 24-hour music, dancing, and art? Yeah…

They can be fairly thorough on the check-in, so if you plan on bringing anything you shouldn’t, be extremely discrete. Like hidden. You’re better off safe than sorry. And think about this – even if you don’t get arrested, it would suck to lose your stash before the festival. I’d say don’t risk it… you can find what you need inside.

Things begin to chill out by the tents. I actually took count, the first twelve tents I passed all contained people getting happy. This is another reason it’s important to make friends with the neighbors. Chat it up, you may have things to trade. Plus, “salesmen” tend to flock more towards larger groups. And it’s always good to have a second set of eyes out to make sure you’re not getting ripped off. You want to make sure you’re not getting an aspirin for $20…

You’ll see security on the main roads of the camping areas, so don’t be dumb and light something up you shouldn’t while walking to Centeroo. I’ll say it again, be discreet. The cops will leave you alone, but if they see anything weird they’ll swarm. Like if a ton of people emerge from your tent breathing in and out of balloons… they tend to frown upon that. Also keep in mind there’s a security checkpoint to get into Centeroo, so expect bags to be peeked in and pockets patted. Legend has it the volunteer security is paid in whatever they confiscate, so be careful!

Things have been safe throughout the history of Bonnaroo, and it plans to stay that way. So remember that Bonnaroo is a marathon, not a sprint. You don’t want to burn out too early. I’ve heard stories of people taking too much Day 1 and being too burned out to leave the campground the rest of the weekend. If buying things there, make sure you know what you’re getting and how to use it. I suggest not taking things you haven’t done before, but if you do, do a bit of research on the internet first.

And if you want to hear something weird: You really can’t find pot there. No shitting ya, I have yet to see someone selling it there. I’m guessing that because of its bulky size, it’s not worth the risk trying to smuggle it into the festival for profit. Crazy, right? The safest drug out there requires the most effort to hide. Just another reason why we need to make it legal, but I’ll leave my soapboxing for another day.

One thing about the common substances – they will dehydrate you. It cools down a bit at night, but when you’re jumping and dancing around a tent with tens of thousands of others, it can be hotter than the day. And all these chemicals speed you up and make you pour out sweat in buckets. Hey, I’m not lying when I say Bonnaroo is great exercise. Make sure you make plenty of trips to the water stations, and take a run through the Mushroom Fountain. Depending on what you’re on, you may find yourselves unable to resist! When the sun comes up and you finally get back to your tent, down some Gatorade so you’re replenished for the morning. The key is, STAY HYDRATED!!!

And if drugs aren’t your thing, that’s all good. To each their own. I’ve met plenty of people there who don’t partake and they have just as good a time. People are discreet about it, so you need not worry about it being in your face. It’s enough of a high just being there, and there’s so much to do that you’ll be mentally occupied on or off the stuff.

Oh yeah, and just to disclaim: I am not advocating the use of drugs nor implying they exist in any manner at Bonnaroo. But this article exists to keep people informed and safe in case they do. Stupid technicalities…

So let me conclude with my overall suggestion on the topic: “Keep your head in the clouds and your feet on the ground” and all will be good throughout the show…